Taiwanese movies have earned a high reputation in international film
festivals over the past few years, giving a different impression of
Taiwan, with its vitality of soft power and culture, to the whole
world. Last year, the number of tourists to Taiwan reached a record
of 5,567,000; to keep the number rising, the Tourism Bureau is
targeting 4 categories of tourists: young backpackers, senior
couples, young women, and families. A brand-new international
promotional film was shot, using movie production values for the
first time, to incorporate the island's natural beauty and cultural
diversity into a short film. The beauty of Taiwan is shown through
both images and sound to portray Taiwan's warmth and hospitality to
from tourists around the world.
The most meaningful
element of a trip is "people", who give tourists their most lasting
memories, and it is friendly interpersonal relations that make
Taiwan a unique destination for tourists from all over the world.
The Tourism Bureau invited director Johnason Lo, who has won
international Promax, iF Design, and red-dot awards, and Michael
Fimognari, a well-known photographer with two Emmy awards to his
credit, to help produce the film, "Time for Taiwan—My Beautiful
Island". The film takes a completely different perspective, and
focuses primarily on interpersonal relations at their most unique.
The film is designed in a way that escapes the constraints of a
rigid government promotional film, and also abandons the old
fashioned style of a drama or a scenic-spot-oriented film. The
images in the film are seen through eyes of four groups of tourists
and through their stories in Taiwan, which show vividly the
excitement and discovery they experience during their journey. A
trip can produce in tourists valuable memories and a desire to come
again. This is what the film, "It's time for Taiwan", tries to tell
everyone in the world: come experience this beautiful island.
Fimognari，為本片"Time for Taiwan—My Beautiful
time for Taiwan!"旅行臺灣，就是現在!讓我們一起歡迎更多外國友人來臺體驗這座美麗的島嶼吧!